Admittedly, there are numerous firms which are competent and offer effective marketing assistance. Why, then, Carl Terzian Associates?

Experienced talent is one reason. Management has been intimately involved in the creation, execution and evaluation of successful public relations/marketing programs for some of America’s foremost companies.

That philosophy is carried through to the firm’s approach to achieving maximum visibility for a client in a natural, uncontrived manner. Through this philosophy, high client credibility is achieved which, in turn, allows the value of the offered product or service to seek its own level of acceptance by a discriminating audience.

Fortune 500 companies, municipalities, service organizations, financial institutions, political leaders, industry trade groups, sports marketing companies, and product corporations all uncover a common denominator in dealing with Carl Terzian Associates.

Unlike many other firms, Carl Terzian Associates offers just one method by which it is compensated for its professional services: a single, comprehensive monthly retainer based on the number of hours and depth of assignment required to successfully execute the program as well as the level of personnel required at each stage of the continuing effort. Essentially, clients pay only for the time directly spent on the account and the expertise required to accomplish each task.

There are no markups, commissions, percentages or other methods of added compensation.

All previously approved and out-of-pocket expenses are charged to clients at cost on a monthly basis. Retainers and performance of the firm are reviewed at least semi-annually.

The firm’s media services department retains the exclusive responsibility of serving as the liaison with local, regional and national news media. This day-to-day relationship has resulted in extensive print and electronic media coverage in every conceivable market.

At the onset of a relationship, CTA initiates the program planning by gathering information, including a clear definition of marketing goals, by identifying the client’s image and positioning relative to the competition; targeting primary and secondary audiences, and analyzing of corporate and industry issues and influences. Only then does the agency begin to prepare a specific public relations and marketing plan.