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Media Relations
In concert with the client, the media department
creates, implements, and evaluates publicity in the following areas:
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Local, state and national media tours
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Selection of company or product
spokespersons |
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Media training |
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News conferences |
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News releases |
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Press/media kits |
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Print and electronic media interviews |
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Packaging programs for coaxial cable and
syndicated television |
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Media audits to evaluate client image
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Long-term news media exposure in support
of marketing efforts |
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As with all elements of programming, the client’s specific needs,
goals, and target audience are integrated and implemented to
properly impact upon important consumer and trade markets. |
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